literally a phonetic transcription of C-J, Jacopo Ceroni's initials, the stylist behind the brand.
Born in 1981, Jacopo moved his first steps in the fashion world during his late adolescence working for some of the best Italian boutiques as a personal shopper. He then gained experience in the commercial environment as assistant buyer for several show rooms in Paris and Milan. His personal growth and his inner curiosity brought him to coordinate the new born JONOFUI collection in 2006 and later to discover new talents such as Au Jour Le Jour in 2009 and Marcobologna in 2010.
Feeling ready to pursue his own vision, in 2013 he designs his first SI-Jay collection, which was presented at Studio Zeta in Milano.